We have officially entered a time when the video is king, whether it is Facebook Live, YouTube videos, or Instagram reels! Digital video is nothing new. After all, we have watched TV presenters for years, but businesses are taking notice of the expanding influence and popularity of platforms like Instagram Reels. The world’s introverts are retreating into their shells while those who detest writing are jubilant. It can be frightening to appear in front of the camera at first, but with the appropriate techniques (or coping mechanisms for some), you’ll not only appear like a natural, but you’ll also reach out to your audience more successfully than ever.

Practise being a TV Presenter

You can hone your speaking skills by using a script or by simply conversing with a buddy or yourself. The key is to simply speak! It’s not easy being the centre of attention, so watch your recording with a supportive eye. Look for areas that may be strengthened, such as your expression and body language. These are quick improvements that have a big impact.

It may seem strange to hear but pick a topic and start conversing with yourself in the shower, while at home, in the car on the way to work, or even in the grocery store if you don’t mind some odd glances. When practising your TV presenting skills, why not put yourself under the spotlight by picking a topic at random (or, even better, let someone else choose the topic) and talk about it for two minutes straight, even if it’s absurd or entirely made up?

This way when the moment comes to start the cameras, it will feel easier and more natural because you have become used to hearing yourself speak without interruption or input from others.

Find a Comfortable Environment

Finding a relaxing location to film in can make a difference! How frequently do you enter a new space and feel completely at ease? Never! Choose a room where you spend a lot of time. Don’t choose a studio just because it has the best of everything; instead, make sure the location has the right lighting, acoustics, and all those other excellent things.

Have a Strategy

Although having a screenplay may aid in organising your ideas, avoid making it the focal point of your video. Be familiar with your subject and the point you want to make, but don’t worry about saying the same thing repeatedly. If you concentrate on a script and mispronounce even one word, it could affect the rest of your performance. Instead, enjoy yourself, be genuine, and let your speech flow.

Dress the Part

Again, nothing too complicated. Choose a look that helps you feel confident in yourself. Because the camera can get up close and personal, cut those nose hairs, do your hair, and apply some makeup. Do whatever makes you feel like a million bucks when you leave the house! Confidence is the key to success.

Your Words Matter

We all have body consciousness, but the audience is interested in what you have to say. They care more about the knowledge and information you can impart than they do about how you appear. Everyone will benefit if you concentrate on the importance of the information and message you are delivering.

You Don’t Have to Get it Right

Nobody expects flawlessness from video formats like Facebook Live, which is one of its best features. Everyone is human, thus neither you nor anyone else should expect you to consistently perform at a high level. Live videos help your audience warm up to you because of their sincerity and honesty. They want to be able to relate to you and sense a connection when they see you. Allow your true self to shine, then!

Just have fun at the end of the day! Everyone has something to share, so get the word out there.

Design a Video Strategy that Helps Your Company Grow

If you choose to start producing videos for your company, you will have to embrace the fact that you will need to find a “TV presenter,” who may or may not be someone from within the company. The good thing is that you can assign who does what if you’re in command of the video. However, this may be difficult for smaller businesses that only have a small workforce, as key personnel may be uncomfortable being on camera.

After attending our workshop with our founder and lead trainer Paul Connolly your colleagues will leave feeling calm and confident in the spotlight. Paul can assist you with honing those vital presentation abilities so you can come to life in front of the camera and, in turn, captivate and energise audiences. Call us today at 020 7183 3576 for more information on our bespoke TV presenter programme.

TV Presenter Tips for Being Confident on Camera